Adrian Sonnert
Leader in Data, Analytics, and AI
I take a holistic approach to data — providing strategy, leading teams, establishing the right infrastructure and tools, and developing ways of working, with my core in analytics and insights. I'm passionate about using data to drive true modernisation and change across functions, rather than treating data as a support function.
Where I create the most impact
Working across industries and company stages, from just starting out with data to fully integrating it into processes, systems, and competences.
Data & AI Strategy
Defining holistic data strategies that connect infrastructure, tooling, and ways of working to business outcomes.
Team & Talent Leadership
Recruiting analytics talent, developing career frameworks, and managing ICs and managers across data organizations.
Analytics Platforms & Infrastructure
Establishing the right data infrastructure and architecture for teams to move fast, from greenfield builds to complex platforms.
Product & Growth Analytics
Embedding data-driven decision-making into product and growth strategy across consumer and B2B businesses.
A technical background, a business mindset
I am a leader in data, analytics, and AI with a technical background and a business mindset. I take a holistic approach to data by providing strategy, leading teams, establishing the right infrastructure and tools, and developing ways of working, with my core in analytics and insights.
Having worked across industries, I've supported organizations at different stages of their data journey, from just starting out to integrating data into processes, systems, and competences. I'm passionate about using data to drive true modernisation and change across functions, rather than treating data as a support function or service provider. Colleagues appreciate me for my straightforward and caring approach.
Core roles
Netlight Consulting
09/2018 – PresentManager & Consultant
I've been a central figure in shaping data analytics & AI at Netlight by recruiting talent, developing career frameworks, working as a person manager for ICs and other managers, and developing service offerings toward our clients. Today we have over 150 trusted consultants in Stockholm supporting our clients in the data field.
Ericsson
2017 – 2018Data Scientist & Data Engineer
Built cloud infrastructure and load-balancing algorithms for 4G network support systems.
Embedded with clients, end to end
As a consultant at Netlight, I've been embedded directly within client organizations — leading teams and strategy from the inside.
Bonnier News
Analytics ManagerLed the launch of data analytics across one of Bonnier News' two major business verticals, defining the strategy, building and leading a pilot team, recruiting talent, and integrating the new analytics organization and solutions into the existing landscape.
Mentimeter
Product Analytics ManagerMentimeter sought support in improving their product analytics & AI capabilities to understand users, optimize the customer journey, and guide product strategy. I was fortunate to be entrusted with developing and executing a product analytics strategy while managing two data analytics and AI teams. Collaborating with product executive leadership, I helped embed a data-driven approach across the organization.
Epidemic Sound
Growth Analytics LeadI was brought on board to help address challenges in supporting Epidemic Sound's largest domain, where analysts worked in silos and were under significant pressure. I led the work of transforming the analytics function into a centrally operated team, fostered cross-functional relationships by joining the domain leadership team, and advanced the discipline by creating an analytics craft development framework.
Klarna
Product- and Engineering ManagerKlarna's product search teams were struggling with overly complex solutions that hindered their ability to deliver the expected user experience. I guided these teams through a challenging period, helping them simplify and execute a functioning service while working on a long-term product replacement.
PayPal Zettle
Sr. Product AnalystLed product analytics work for the launch of Zettle in the US market.
XLN Audio
Data ArchitectLed an analytics assessment workshop series and the subsequent MVP implementation of a greenfield analytics platform.
Kry
Product AnalystBuilding product analytics maturity and developing the clinician user experience.
Advisa
Analytics EngineerManaged a data warehouse as a service and performed data modeling work.
TUI
Data Scientist & Analytics EngineerBuilt recommender systems.
Linköping University
AI & ML (M.Sc), Computer Science & Engineering, Information Technology (B.Sc)
Linköping University
Let's talk about your data & AI strategy.
Based in Stockholm, working with organizations across the Nordics and beyond. Reach out by email or connect on LinkedIn.